- Feb 20, 2020
The U.S. Census is getting underway, with official information scheduled to arrive in households across the country by April 1. The individual act of responding has far-reaching implications for the entire community: Census data controls the size of our representation in the House of Representatives and state legislature, affects how federal aid funds are allocated, and sets priorities for infrastructure planning. At a time when Illinois is expected to show a decline in population, it is vital for communities to maximize participation.
Businesses also benefit from an accurate Census count, which provides the most comprehensive demographic information for future marketing, investment, and expansion plans. Data from the Census and the Census Bureau’s American Community Survey can be used to help evaluate markets and guide business decision-making. Shortfalls in counts can also lead to shortages in public services, creating a less desirable environment for companies to attract employees and customers.
Participating in the Census should be easy this year, as the Bureau is encouraging online replies in addition to traditional phone and mail-in responses. The Northbrook Public Library will answer questions and provide Internet access for those who need it.
Be sure to respond yourself, and encourage your employees to participate. For information about Census questions and procedures, visit Census.gov.