Tips to Increase Foot Traffic for Your Business

Despite the naysayers, brick and mortar retail is not dead. While customers may have less time available for in-person shopping excursions, research shows that they still enjoy the experiential side of shopping and will, in fact, spend more when visiting a physical store than they would if shopping online. The challenge: make your business stand out as a destination where customers will want to spend their valuable time – and by extension, their shopping dollars.

Consider the following strategies to attract new foot traffic, and keep established customers coming back:

Identify your target customer: Foot traffic is great, but doesn’t ensure sales if there’s a mismatch between what the visitor needs and what you provide. Consider the profile of your ideal customer and shape your outreach to attract that person’s attention. Is your customer likely to be active on social media, or are your marketing dollars better spent on direct mail? How about a loyalty program to reward repeat business?  

Use your Chamber member tools: The Northbrook Chamber is a valued resource for local consumers, so make sure to maximize its benefits. Keep your content, including hours, brands, and specialties up to date, and use keywords to extend your visibility in searches. Boost your profile with an Exclusive Offer ad - it’s free and easy to set up!

Appearances count: Improve your curb appeal with a spotless storefront and attractive, up-to-date signage. Create interesting window displays that change regularly, highlighting your bestsellers or new arrivals. Use a sidewalk sign with a clear and enticing message, daily specials, or promotions.  Make sure your store is well-lit inside and out, especially in the evenings. You don’t want to lose possible customers because they think you’re closed.

Connect with the community: Team up with other businesses for joint promotions or events. Cross-promote each other on social media. Be visible by sponsoring or volunteering at community events.

Customer service first: Coach your staff to acknowledge each person who enters your business with a friendly greeting, offering assistance without being pushy. Ensure your store is easy to navigate and products are well-organized. Thank customers when they make a purchase, and offer a coupon or other enticement for a return visit. 

In an increasingly digital world, the personal touch is highly valued. These ideas are a starting point for creating a welcoming business that reaches your target customers, and keeps them coming back to you for more.