- Dec 17, 2020
One of the most powerful benefits of your Chamber membership is your business’s listing on the Chamber’s website. This public-facing page, with information about your services, location, website, and more, has built-in Search Engine Optimization (SEO) elements to make your business easier for potential customers to find in web searches. You can enhance this advantage by improving the content of your listing — maximizing your Chamber benefits at no additional cost.
SEO attracts web traffic from searches on Google, Bing, Yahoo, or other search engines. When a user runs a Google search, the search engine crawls millions of sites in nanoseconds, evaluates the quality of their content, and then ranks pages based on relevance to the search terms. SEO strategies combine technical expertise and high-quality content to make a website more attractive to search engines.
The Northbrook Chamber’s association management software automatically builds member pages that include technical features for SEO, such as h1 tags, schema.org data markup, XML sitemaps, and other steps working behind the scenes on each page. The software also offers a number of ways to add high-quality content, including:
- Detailed business descriptions that identify your products or services. Be sure to incorporate the words that a customer would use when searching for a business like yours.
- Fields for location, driving directions, and hours
- Targeted keywords to supplement your business description. There’s no need to repeat terms that appear in your description — keywords allow you to expand the scope of searches that find you.
- Hot Deals and job postings. Multiple appearances on the Chamber website make you more visible to search engines.
- Images or video links
In our increasingly digital marketplace, SEO is an essential tool to make your business visible. Take advantage of this important Chamber benefit by reviewing and updating your listing on NorthbrookChamber.org. For assistance and ideas, contact Membership Director Kathi Quinn.