- Dec 19, 2019
New Chamber members sometimes assume that networking events are mainly about connecting with the next potential client or sale. While business development is an obvious goal of successful networking, experienced members know that the connections forged at the Chamber often lead to unexpected payoffs. Thanks to the depth and diversity of the Chamber membership, as well as a spirit of mutual support, almost any need can be addressed by reaching out to the Chamber network.
Howard Wallach, A-Z Entertainment recently experienced the power of those connections, when he needed to move his DJ business on very short notice. With only three weeks to find new space, his network at the Chamber led him to a conversation with Peter Balyeat, Korman/Lederer. Peter, in turn, connected Howard with the owners of Home Court Advantage, a supplier of flooring for athletic venues. They had excess square footage to rent in their office, and Howard was able to move his administrative team there without a break in his stride.
The synergies continued when Howard saw the full-scale basketball court used as a product showroom by Home Court Advantage. With his expertise and connections to the Northbrook business community, Howard saw the potential for creative uses of the court that could benefit both parties. The Chamber will get to experience the unique space at a Business After Hours hosted by A-Z in February.
“This is really the magic of networking,” says Howard. “On my own, I never would have been able to connect point A to points D, E, and F. The network goes out like bicycle spokes and brings it together.”