Chamber Programs Promote Local Holiday Shopping

Chamber Programs Promote Local Holiday Shopping

The vital holiday shopping season is a top priority for local retailers, and the Chamber is partnering with the Village of Northbrook to encourage a Shop Local mentality for area residents.  In addition to its year-round social media and text marketing programs, the Chamber has launched a Shop Local Pledge Contest that will award one lucky winner a $500 shopping spree.

During a recent Village Board meeting, President Kathryn Ciesla challenged residents to commit to purchasing holiday gifts locally.  The Chamber’s Shop Local Pledge Contest supports that challenge by incentivizing shoppers to buy from at least five different businesses.  By submitting five retail or restaurant receipts from November 1 through December 18, participants will be entered in a drawing for a $500 Northbrook shopping spree with gift cards of the winner’s choice.

Vibrant posters promoting the contest have been shared at businesses throughout Northbrook, with a QR code leading to more information on the Live Shop Dine Northbrook website.  That website has also been enhanced with an updated Holiday Shopping page as well as restaurant listing and shopping center descriptions.

Mohamad Rahman, owner of Silver Corner at Northbrook Court, was happy for the opportunity to display the contest poster.  “Things are looking a little better with more foot traffic in the mall,” he says.  “I hope this contest and other advertising the Chamber does will help bring more people in.”

The contest will be a focal point for the Northbrook Shopping Elf Facebook and Instagram pages, which are ramping up activity with original content.  Chamber staff will visit more than 100 Northbrook businesses to take photos, learn about special events, and highlight gift trends.  The holiday season will also bring an increase in messages from the Live Shop Dine Northbrook community text program, which supplies updates from over 90 businesses to a subscriber list of 3000+.

All these marketing efforts are achieved through a partnership between the Chamber and Village, with funding generated in part by hotel sales tax revenue.  The partnership  fosters a healthy retail business environment that in turn generates sales taxes, provides local employment, and creates a vibrant community for all to enjoy.