Experts Predict Strong Holiday Shopping Season

Experts Predict Strong Holiday Shopping Season

The forecasts are in and optimism abounds for the upcoming holiday season. Numerous experts, including the National Retail Federation expect 2018 retail sales to increase between 4.3 and 4.8 percent over 2017. The forecast compares with an average annual increase of 3.9 percent over the past five years. According to experts, consumers across generations are looking for ease – including a seamless shopping experience in-store. Brick and mortar still rule the holiday season; 91% of consumers plan to shop at physical locations during the holidays. And 75% of consumers expect an integrated experience across digital platforms and physical locations. For more ideas on local shopping and dining during the holiday season, check out the Chamber’s Holiday Shopping and Dining Guide published in the Northbrook Tower as well as the “Nicki the Northbrook Shopping Elf” Facebook page.

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