- May 28, 2019
The Chamber is excited to announce a new initiative to promote Northbrook stores and restaurants: a mobile text service connecting local businesses to the public. The innovative community program, launching in June, allows shoppers to access targeted offers and incentives with just a tap on their phone. Best of all, this marketing opportunity is available to businesses free of charge, thanks to a partnership between the Chamber and the Village.
The new Northbrook Live Shop Dine mobile program takes advantage of the powerful relationship between consumers and their phones. A 2018 Pew Institute survey revealed that 77% of Americans now use some kind of smartphone, and text marketing is an immediate and direct way to reach that vast audience.
“Text is a very effective channel to connect with customers,” explains NorthShore Loyalty’s Ron Goldblatt, who with his business partner Patti Marshman-Goldblatt is working with the Chamber to implement the program. “Text messages have a 98% open rate within the first three minutes of being sent, so we know our messages are seen and then acted on.”
The user-friendly service makes it easy to sign up with either a text message or a QR code. Once registered, subscribers will receive one or two text messages per month enabling them to access an assortment of promotions and content from local businesses. The texts will also be a source of information about community events — a great incentive to attract users to join and stay engaged.
Creating a successful program is a two-sided proposition: attracting consumers to sign up and enlisting businesses to participate. The Chamber will publicize the initiative and facilitate registrations at major Northbrook events this summer, including the opening of the Farmers Market and the 4th of July Parade. Members are encouraged to sign up as users, and to share Live Shop Dine Goes Mobile information with customers and friends on social media, e-mail, and websites.
On the business side, NorthShore Loyalty has begun developing a network of retail and community partners. Businesses can add their free trials, special discounts, events and other promotions by contacting Ron at firstname.lastname@example.org. An automated system will enable merchants to add their own offers, terms, logos, and images.
The Live Shop Dine text service is just one of several marketing programs managed by the Chamber on behalf of the entire Northbrook business community. Other initiatives include the Northbrook Shopping Elf Facebook page, the liveshopdinenorthbrook.com website, the pull-out Shopping & Dining Guide in the Northbrook Community Resource Guide, and a holiday shopping guide published in the Northbrook Tower. The Village helps support these efforts with funding directed to the Chamber from hotel tax collections. The goal is to maintain a healthy sales tax base, which typically constitutes 35% of the Village’s annual revenue. As Ron points out, “When we all shop local, our community thrives.”