- Jun 19, 2017
Northbrook’s downtown will come alive on Friday and Saturday, July 7-8 when store owners will fill the parking lots with merchandise for sale. From 9 a.m. until 3 p.m. shoppers are invited to take advantage of the many bargains.
The two day annual event is ideal for businesses who want to gain exposure to new customers, and dispose of excess inventory, according to organizer Marie Junkman.
“The annual Sidewalk Sale offers a fun way to draw people into the downtown,” comments Bruce Gonzalez, Sunset Foods, spokesperson for the downtown Merchants Association, adding that the event allows shoppers an opportunity to discover all of the unique businesses in the downtown. “Many have no idea that we have a café and grill in our store or an independent book store or a boutique such as la de da! right across the street.”
Participating store owners say they appreciate the opportunity to meet new customers that may be coming to the Downtown for the first time. Lynette Gilbert, Three Bags Full, comments that generally only knitters come into her store but at the Sidewalk Sale a different crowd is introduced to her products. Ali Mengeralli, Book Bin, adds that the Sidewalk Sale offers a lot of fun for customers looking for a bargain. In addition to offering 50% off books, she also displays other reading accessories such as lights and bookmarks that people might not be aware are sold in her store.
Along with the downtown stores, over 30 outside vendors will participate including not-for-profit organizations including Special Olympics, Hunger Resources, Boy Scouts, and the Northbrook Library.
Junkman also offers fun incentives for attendees, including a $500 raffle prize given out each day. She also puts together a makeover promotion for one person, selected by a panel of retailers.