Village Implements New Communications Strategies

Village Implements New Communications Strategies

Pursuing one of the Village Board’s top-three policy goals for 2020, Village staff are making changes to its methods of communicating with residents and local businesses. The new strategies, developed in the wake of a consulting firm’s report, reduces the frequency of the Village’s print newsletter while transitioning it to a magazine-style format. In addition, the Village will put increased emphasis on digital platforms like its website, social media, e-newsletter, and the Northbrook Notify system.

“There’s been so much change in the expectations of local government communication, and our goal is to not only meet the expectations but to exceed them,” explained Cheryl Fayne-dePersio, Village Communications Specialist. “With the Board of Trustees’ support, we are adding resources by increasing staff dedicated to engaging with the community and businesses.”

Residents will start seeing changes in March when the new Northbrook Voice publication arrives in mailboxes. It will emphasize local storytelling in a fresh, easy-to-read magazine layout, while continuing popular features like the Village President’s column and the Village Happenings event announcements. Northbrook Voice will be published six times a year, compared to the previous 10-month newsletter schedule. The resulting reduction in printing will save the Village money in printing and postage, and also advance its environmental sustainability goals.

For timely communication of emergency information, the Village stresses the importance of its Northbrook Notify system. Signing up at enables subscribers to receive email and text alerts for road closures, water main problems, and other issues. The Village also plans to improve its website in the coming months with a new homepage with enhanced ease of navigation. Social media, including Facebook and Twitter, continues to play an important role in connecting residents to Village news and upcoming events.

“Our digital platforms and Northbrook Notify are the most efficient ways to keep residents and businesses up-to-date,” noted Fayne-dePersio. “It’s especially important in matters of public safety that people receive accurate information directly from the Village.”